No. While the Super Bowl comes to town every four or five years, the State Farm Bayou Classic is entering its 30th consecutive year as the premier black-college football game in the country. This year's game on Nov. 29 again pits Southern University vs. Grambling State.
This is the eighth-consecutive season State Farm has title-sponsored the game. Southern and Grambling are, arguably, the two best-known predominantly black colleges in the country and have been staging this season-ending rivalry game since 1975.
State Farm jumped in with title sponsorship in 1996. The agreements are signed in three-year blocks beginning at about $4 million. State Farm has held the sponsorship since then and indicated a willingness to sign another three-year deal beginning in 2005. General Electric Corp.'s NBC Sports will televise its 13th-consecutive Bayou Classic.
The weekend extravaganza also includes a Battle of the Bands competition, a Miss Bayou Classic pageant and a job fair for future graduates of the two schools, also sponsored by State Farm.
Other sponsors with commercial time during the game include Ford Motor Co., Coca-Cola Co., Southwest Airlines, Johnson Publishing's Ebony magazine and the U.S. Marine Corps.