Hispanic print boom moves to magazines

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The Hispanic-print-media explosion that started with last year's flurry of newspaper launches has moved into magazines, especially niche titles, in 2005. Next month Fuerte! (Spanish for "strong") launches as a bilingual bimonthly magazine targeting the sought-after young upscale Hispanics often dubbed Generation Ñ, although no ads have been sold yet.

That's a similar demographic to that of Tu Ciudad Los Angeles, a bimonthly title for the upwardly mobile Hispanic that is a guide to Los Angeles culture, entertainment and lifestyle. Although the magazine's name is Spanish for, "your city," it's published in English, by Emmis Communications Corp. The first issue, in May 2005, carried ads for Johnnie Walker, Target, Aveda and General Motors Corp.'s Hummer.

In September, Meredith Corp. launches Siempre Mujer!, a bimonthly womens' lifestyle and shelter publication that is Meredith's first Spanish-language launch. Advertisers include General Motors Corp. and Unilever. The company has acquired Hispanic titles including Gruner & Jahr's Ser Padres and three titles that are part of the American Baby group and has been building up a Hispanic division, headed by Ruth Gaviria.

Next year's launches are already lining up. American Media has announced plans to start publishing Spanish-language men's title Hombre Actual (loosely translated as "today's man") in March 2006. That's not to be confused with Hombre, a bilingual men's bimonthly magazine launched in October 2004 by Hombre Publishing Group, a group of private investors.

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