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Hopping into a hot sector

Published on .

A host of companies are rolling out Spanish and bilingual properties across the country.

Hearst Corp.

Strategy: Local English-language dailies develop bilingual cultural weeklies

Launches: Conexion by San Antonio Express-News rolls out May 5, La Vibra from Houston Chronicle started April 2004. San Francisco next?

ImpreMedia

(Merger of La Opinion in Los Angeles with El Diario La Prensa in New York)

Strategy: Roll out independent community-oriented newspapers across country

Launches: Looking for deals

Meximerica Media

(80% owned by Pearson Group's Recoletos)

Strategy: Create national daily newspaper brand called Rumbo

Launches: Four Texas dailies called Rumbo start this summer; more launches later

Tribune Co.

Strategy: Create national newspaper brand called Hoy

Launches: Added Los Angeles Hoy in March to existing Hoy daily newspapers in Chicago and New York.Will Miami be next?

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