Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

The fourth Latin Grammy Awards broadcast on CBS has become a popular slot to air Spanish-language commercials. Energizer broke a spot (top, r.) by Grupo Gallegos, Long Beach, Calif., for Energizer Max batteries featuring a young guy whose morning ritual consists of switching his batteries from one device to another. All of the appliances are powered by Energizer. The tagline is "Sigue con tu vida. No pares." ("Go on with your life. Don't stop.").

In a spot starring Salma Hayek that broke in Spanish and English for Avon's My Lip Miracle lipstick (bottom, r.), the Mexican actress emerges flower-like from water, dances in and out of a mirrored room, and reclines on a bed built on water. Pool, New York created the spot.

Most Popular
In this article: