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As the battle for Latino cellphone consumers heats up-T-Mobile USA and Sprint both have new agencies and Virgin Mobile is about to enter the Hispanic market-Publicis Groupe's Conill Advertising, Los Angeles, is breaking T-Mobile's first Spanish-language spots. Both ads lampoon other providers' costly rates. In one, three guys fear they are being stalked in the forest by the legendary bloodsucking monster "Chupacabra" (literally "Goatsucker") but resist calling for help because of high roaming charges-even though the cellphone owner is wearing a potentially lethal goatskin jacket. "Roaming!" he protests. "Goatskin!" his friend replies. AdAge.com QwikFIND aaq16m
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