"Pronunciation" is a ridiculous attempt by one man to help a stranger ordering a beer in a bar to pronounce the word Budweiser correctly in English. "Roll your `rr' like carro," he commands before adding a nonexistent "g" sound. The second guy clearly knows little more than the first one, but the spot ends with the proverb "En tierra de ciegos, el tuerto es rey." ("In the land of the blind, the one-eyed man is king.")
LatinWorks is the new shop on Anheuser-Busch's three-agency Hispanic roster, replacing independent Ornelas, Dallas. The others are Omnicom Group's Dieste Harmel & Partners, Dallas, and Del Rivero Messianu DDB, Coral Gables, Fla. Manny Flores, a LatinWorks founder and partner who is a former VP-marketing development at Anheuser-Busch, said his agency will also be helping the brewer with concepts for general-market advertising.