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Work

Published on .

Bright young Hispanic actors are typecast in humiliating auditions as thugs and prostitutes in this spot to promote the New York Latino Film Festival, whose goals include exposing audiences to a more diverse portrayal of Latinos. The agency is La Finca Creativa, the tiny Hispanic offshoot of Concept Farm, New York. The spot ends with the tagline: "Improving the portrayal of Latinos, one role at a time." Copywriter: Miguel Fernandez. Art director: Roger Stephens.
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