Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Bright young Hispanic actors are typecast in humiliating auditions as thugs and prostitutes in this spot to promote the New York Latino Film Festival, whose goals include exposing audiences to a more diverse portrayal of Latinos. The agency is La Finca Creativa, the tiny Hispanic offshoot of Concept Farm, New York. The spot ends with the tagline: "Improving the portrayal of Latinos, one role at a time." Copywriter: Miguel Fernandez. Art director: Roger Stephens.
Most Popular
In this article: