Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

In work from new Hispanic agencies, GlaxoSmithKline's Tums, one of the few pharmaceutical brands targeting Hispanics, aims sly digs at less-

effective rival antacids that remain nameless because Hispanic consumers tend to favor the underdog, by :30Segundos, New York (top); and Southeast Toyota distributors approach Florida's Latin diversity with sitcom-like episodes about three valet parking attendants with distinctive Cuban, Colombian and Argentine accents whose comic misbehavior links spots for five different Toyota vehicles. By Machado Garcia-Serra Publicidad, Miami. Coming soon: Ole, New York, has already won HSBC and Target.

Most Popular
In this article: