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To push retail messages more aggressively, Volkswagen of America evokes a well-known Spanish saying "En boca cerrada, no entran moscas" ("Close your mouth, or a fly might fly in") in "The Fly" by C.O.D., Miami. In the irreverent spot, a young man's jaw drops in pleased astonishment when he sees the Passat's affordable price-and an alert fly zooms in. As a voice-over explains that the $21,780 price "will really surprise you," the fly swallower chokes. Copywriters: Daniel Marrero. Martin Cerri. Art director: Priscilla Cortizas. AdAge.com QwikFIND aap49z
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