Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

A guy in an elephant costume picks up four friends, one by one, in similar outfits in his Ford Focus. Arriving at the party, where everyone is in formal dress, he realizes that he has misread the invitation: Dress is "elegante," not "elefante." It might seem odd that five guys would so readily dress up as elephants, but the Spanish-language spot from Zubi Advertising, Miami, cleverly evokes a well-known nursery rhyme, which they merrily sing in the car, that teaches children to count to five using elephants. Associate creative director: Hector Prado. Art director: Luciano Ferrari. Copywriter: Rosa Maria Mussfeldt. See the spot at AdAge.com QwikFIND aap57u
Most Popular
In this article: