CMO Strategy: Need to Read, July 24, 2007

Spoiling Whole Foods' Wholesome Image

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In BusinessWeek's "What's Rotten at Whole Foods," Jeffrey Sonnenfeld, senior associate dean and the Lester Crown Professor of Management Practice at the Yale School of Management, examines the mess CEO John Mackey has gotten his company into, spoiling its (literally) wholesome image with his deceitful actions.

In "Croc On" in the New York Times Magazine, writer Rob Walker tries to explain the phenomenon that is Crocs. It's an interesting look at a product that is succeeding at building a "lifestyle brand" where countless others fail and despite -- or, as Mr. Walker points out, perhaps because of -- the shoes' passionate and web-leveraging critics.

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