$1.75 billion for anti-drug ads

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President Clinton and his anti-drug policy chief, Barry McCaffrey, disclosed that their anti-drug ad strategy envisions a five-year, $1.75 billion campaign involving at least $350 million in media per year, half to be paid for by federal money (which must be voted by Congress) and half to be provided free by the media industry. Mr. McCaffrey acknowledged that the ad industry-supported Partnership for a Drug-Free America last year got about $235 million in free media time and space, but suggested the federal government could use its paid media budget to also get more time for PSAs during TV dayparts when more teens and children are watching.

Copyright February 1997, Crain Communications Inc.

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