1-800-Flowers.com breaks TV in $30 mil effort

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1-800-Flowers.com the week of April 17 breaks TV spots as part of a $20 million to $30 million campaign from Pedone & Partners, New York. The spots promote Mother's Day and take a tongue-in-cheek look at a modern mom's hyperactive childhood and her own mom, who cared for her through it all. The tagline: "Take care of mom." The ads run through May 10 and will air on network and spot-market TV and cable channels, including Arts & Entertainment, E!, Lifetime and Oxygen.

Copyright April 2000, Crain Communications Inc.

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