1-800-FLOWERS confirmed it's contacting agencies about project work, but agencies said the search could lead to a review of the florist's $10 million account, currently at McCann-Erickson Worldwide, New York. "It's not a formal review," said James Glicker, VP-sales and marketing. "We're looking to expand our marketing." However, Mr. Glicker did not rule out an AOR switch in the future.
Copyright December 1997, Crain Communications Inc.