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$1 BILLION SONY MEDIA REVIEW IN HIGH GEAR

Published on .

(Aug. 30, 2001) -- Sony Corp. is putting its estimated $1 billion consolidated media buying and planning review into high gear, calling for meetings next week in New York with all incumbent shops, according to people familiar with the review. The meetings will call for agencies to present their cross-divisional cababilities. All Sony divisions, including Sony Pictures, are part of the consolidation, as reported first July 2 by Advertising Age magazine. -- Richard Linnett

Copyright August 2001, Crain Communications Inc.

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