THE 10 MOST EXPENSIVE PRIME-TIME AD BUYS (CHART)

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Show Cost per :30 Change

Seinfeld (NBC) $390,000 +32%

Home Improvement (ABC) $350,000 +8%

Roseanne (ABC) $310,000 +3%

Murphy Brown (CBS) $290,000 +16%

Mon. Night Football (ABC) $285,000 +10%

Grace Under Fire (ABC) $270,000 +23%

Madman of People (NBC) $250,000 -

Frasier (NBC) $230,000 +10%

Love & War (CBS) $225,000 +29%

60 Minutes (CBS) $225,000 +7%

Northern Exposure (CBS) $225,000 +7%

Ellen (ABC) $225,000 -

Source: Advertising Age fourth-quarter averages from network and agency executives.

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