10 Head-scratching music choices for ad campaigns

Published on .

1. "Colonel Bogey's March," a tune whistled by WW II Allied POWs while working for their Japanese captors in 1957's Oscar-winning film "Bridge Over the River Kwai," for Nissan North America's Nissan Titan full-size pickup. TBWA/Chiat/Day changed the music after consumer complaints.

2. Sir Mix A Lot's "Baby Got Back" for Target's back-to-school backpacks. What better way to reach the kiddies than with a hip-hop song that praises the female gluteus maximus?

3. Perhaps the longest running of the lot. Iggy Pop's "Lust for Life," a song about being strung out on heroin, for Royal Caribbean Cruise Lines, showing happy, healthy, active people rock-climbing and golfing on board. From Arnold Worldwide, Boston.

4. Guys, be scared. Be very, very scared! David Bowie's "Under Pressure" for Zale Corp.'s flagship Zales Jewelers. From Richards Group, Dallas, which won the entire $60 million creative and media account in May.

5. Barry White and his Love Unlimited Orchestra's "Love Theme" for an animated Got Milk commercial touting calcium as a PMS remedy. The spot, dubbed "Milk to the Rescue," is from Goodby Silverstein, San Francisco.

6. Aerosmith's "Dream On" for Buick's 2005 model-year broadcast advertising, which carried the tagline "Dream Up," from McCann Erickson, Birmingham, Mich. Are current Buicks really the cars dreams are made of?

7. Fast-food chain Carl Jr. promoting its milkshakes with Sean Paul's "Get Busy," a tune about women shaking their booties. The spot from Mendelsohn Zien Advertising, Los Angeles, showed a man shaking a cow.

8. "Sweet Home Alabama" for Kentucky Fried Chicken. A "state" of confusion from FCB, Chicago.

9. Coca-Cola launched its Coke Zero brand with hip-hop band G. Love & Special Sauce singing a version of the beverage giant's 1971 "Hilltop" ditty. The new lyrics, "I'd like to buy the world a Coke, and chill with it a while," didn't do much for the line extension. From Crispin Porter & Bogusky, Miami.

10. JC Penney and Electric Light Orchestra's "It's a Livin' Thing" for holiday tagline "It's a Givin' Thing." An online debate raged as to whether the original was an anti-abortion song, but the score was settled by songwriter Jeff Lynne, who said "living thing" refers to love, not a fetus.

Most Popular
In this article: