10 HIGHEST-DENSITY BROADBAND MARKETS

A Roadmap to Rich-Media Advertising Potential

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NEW YORK (AdAge.com) -- Broadband penetration throughout a regional market is the key to gauging its potential for rich media marketing campaigns. Many
observers see broadband and its ability to support seamless streaming video and sophisticated animations as a key to realizing the full potential of online advertising itself.

With that in mind, we list the 10 highest-density broadband regions of the U.S.

These markets are rated by Scarborough USA, a company that measures Internet consumers, defined as adults 18 and over who can access the Internet. The rankings are based on Nielsen Media Research Designated Marketing Areas.

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No. Market Percent
01. Honolulu 42%
02. San Diego 37%
03. Austin 37%
04. San Francisco/Oakland/San Jose 36%
05. Syracuse 35%
06. Rochester 35%
07. Providence/New Bedford 35%
08 Boston 31%
09. New York 31%
10. Las Vegas 31%
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