$10 mil Redenbacher account in review

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Hunt-Wesson Foods is contacting agencies for its estimated $10 million Orville Redenbacher popcorn account, now at TBWA Chiat/Day, San Francisco (formerly Ketchum Advertising). Executives at the food company didn't return phone calls at press time, but it's believed Hunt-Wesson will move all its remaining business, billing at least $10 million, should TBWA unsuccessfully defend it.

Copyright March 1998, Crain Communications Inc.

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