$10 mil Zicam biz goes to Kovel/Fuller

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Gel Tech has tapped Kovel/Fuller, Los Angeles, for its $10 million account for Zicam, a preventative common cold nasal spray. Other competitors in the review included Ground Zero, Marina del Rey, and WongDoody and Colby Effler & Partners, both Santa Monica.

Copyright June 1999, Crain Communications Inc.

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