100 LEADING NATIONAL ADVERTISERS BY MOST-ADVERTISED SEGMENT (CHART)

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Chart lists the following information:

Most advertised segment (APPAREL;AUTOMOTIVE;BEER, WINE & LIQUOR;CANDY;CLEANERS;COMPUTERS;DRUGS;ENTERTAINMENT & MEDIA;FINANCIAL;FOOD;MISCELLANEOUS;PERSONAL CARE;RESTAURANTS;RETAIL;SOFT DRINKS;TELEPHONE;TOYS)

Rank

Advertiser

U.S. ad spending (1994, 1993)

U.S. sales (1994, 1993)

Sales per ad dollar (1994, 1993)

Worldwide in 1994 (sales, earnings)

% return on sales

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