100 LEADING NATIONAL ADVERTISERS (CHART)

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Chart lists the following information:

Rank 1994/1993, Company, Headquarters, Total U.S. ad spending (1994, 1993, % change), Unmeasured spending (1994, 1993), Total measured media (1994, 1993), Measured magazione & newspaper (1994, 1993, % change), Measured TV, cable & radio (1994, 1993, % change)

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