100 Leading National Advertisers

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Procter & Gamble Co. slipped to third place among the 100 Leading National Advertisers for 2000, its lowest ranking in the 46-year history of Advertising Age's annual report. General Motors Corp. retained its lead position at $3.93 billion, down 4.5%, followed by Philip Morris Cos. The nation's top marketers spent $83.39 billion in advertising in 2000, up 7.6% from the previous year when spending soared 12%. After Page 38.
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