$100 mil review on financial services

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Consultant Geduldig & Ferguson has sent out a request for proposals to agencies for an undisclosed $80 million to $100 million financial services review. Agencies that received the questionnaire have speculated the marketer is NationsBank Corp. NationsBank and BankAmerica Corp. announced a merger in April. Grant O'Neal, senior VP-brand management for NationsBank, said July 16 there was no official review happening, but said an assessment was likely once the merger was completed in the fall. Temerlin McClain, Irving, Texas, is NationsBank agency of record, while Deutsch, Marina del Rey, Calif., and New York, handles Bank of America.

Copyright July 1998, Crain Communications Inc.

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