100 YEARS OF AUTO ADS;MEDIA MUSEUMS CELEBRATE 100-YEAR RUN WITH ADVERTISING

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Two historical exhibits will provide a chance this centennial year to examine the role advertising has played in U.S. automotive history.

The American Advertising Museum in Portland, Ore., will present in six cities a traveling exhibit, "Driving the American Dream: 100 Years of Auto Advertising."

It will open in mid-May for a three-week run at the Somerset Collection in Troy, Mich., with an opening event sponsored by the Adcraft Club of Detroit.

The exhibition will be on display in September at the GM Building in New York with an opening event coordinated by the Advertising Club of New York.

Also planned are stops in Portland, Los Angeles, Chicago and either Houston or Dallas.

The Museum of Television & Radio, New York, will reprise "Madison Avenue Meets Gasoline Alley," at its planned new museum in Los Angeles beginning in July and running through December.

The exhibit originally ran at the museum in New York from December 1992 to May 1993.

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