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The '70s saw an oil crisis and one for Chrysler. Lee Iacocca arranged a $1.7 billion federal bailout for the company and repaid the loan seven years early, in 1983. He shook the ad world by hiring Ford agency Kenyon & Eckhardt for Chrysler's $120 million to $150 million account.

GOING NATIVE: Oldsmobile introduced special edition interiors created by Native Americans in 1978, credited to "America's original designers."

SIMPLE: American Honda's "We make it simple" campaign created in '77 by Needham, Harper & Steers and evident today through continuing agency Rubin, Postaer & Associates helped the Accord become the top-selling U.S. model during the '80s.

SIMPLE: American Honda's "We make it simple" campaign created in 1977 is still evident today through agency Rubin Postaer & Associates, and helped the Honda Accord become the top-selling U.S. model during the '80s.

CUTTING EDGE: Mercury's demonstration of a diamond cutter operating in a moving car became a classic after it was parodied on "Saturday Night Live" in the '70s.

HARD SELL: Then Chrysler Chairman Lee Iacocca pitched minivans and other models; in '80s spots he uttered the line, "If you can find a better car, buy it."

'VETTING THE COMPETITION: Using a popular advertising device, Corvette bragged about its "Car & Driver" ratings in this 1971 ad. Then comes the kicker: "If we said any more, we'd be bragging."

HONEST: So-named Joe Isuzu lied his way into America's hearts in Della Femina, Travisano & Partners' popular TV campaign. Spots featured supers explaining the truth behind what the pitchman was prevaricating about.

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