HORSEPOWER: Olds Motor Works in 1901 promotes its car as an alternative to the outdated horse.
THE SCIENCE OF ADVERTISING: Olds extols the smarts of its owners in this 1902 ad headlined, "Nature made a mistake in giving the horse brains."
WHAT THE DOCTOR ORDERED: Doctors were primary targets of specially made cars in the 1900s, as this Franklin Automobile Co. ad shows.
HAPPY MOTORING: Willys-Overland Co. doesn't coax. Instead, it promises the joy of the great outdoors in its 1917 Overland ad promoting "the most comprehensive line of cars ever built" priced from $695-$1,950.
IN CONTROL: The ease of driving is outlined in this Pierce-Arrow ad which points out that "the driver sits on the right, the safe and correct position for American rules of the road."
MARK THE TRAIL: Like a buffalo whose instinct guides the herd, the Buick is far and away the pacesetter in motoring, according to this 1916 effort from Buick Motor Co.
THE OPEN ROAD: Reliability is stressed in this 1904 effort for Cadillac Automobile Co. for the Model A and B. The cars, the copy says, are available with and without tonneau.
THE MODEL F: A rare peek at Ford's Model F is offered in this 1905 ad enthusing that the vehicle "takes hills on the high gear like a $5,000 car." All this for $1,200.