100 YEARS OF AUTO ADS

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PIERCINGLY BEAUTIFUL: Pierce-Arrow Motor Car Co. became known early for its advertising, marked by elegant lines, graceful type and soft shading. This 1912 effort, which exudes the luxury of the car in the art and layout rather than the copy, reminds that "the last traditions of horse-drawn vehicles" have been "wholly abandoned.'

PEERLESS PINUP: The "embodiment of grace and elegance" touted in this early 1900s Peerless ad isn't necessarily the car. The ad offers to send a copy of the "Peerless Girl IV" pictured for 10 cents a copy

WHAT A STUTZ: Stutz Motor Car Co. champions its race wins in this 1916 ad, including the world's long-distance record of 350 miles. Copy states, "the same excellence in mechanical performance....that makes Stutz the world champion in speedway, road racing and long distance events makes Stutz world's champion for daily service."

WHY WINTON? Experience. This 1914 solicitation for Winton Six explains that developer Alexander Winton "for seven years devoted himself to the perfection of the single model exclusively."

COMING SOON: Car advertising during World War I, such as this Locomobile effort, was designed to keep the cars in mind while they weren't being produced. This simple ad says, "Orders will be accepted for After the War Delivery."

ASK THE MAN: Packard's famous slogan was already running by the time this Phaeton Runabout ad appeared in the mid-1910s. The execution is a bit different from most, focusing on service and repair as well as indicating that the car will hold its value longer than competitors on the market.

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