100 YEARS OF AUTO ADS

Published on .

Most Popular
The quarter-century leading up to 1945 wasn't exactly filled with boom times for the automotive industry, which suffered through the wake of World War I, the Great Depression and production shortages due to World War II. But auto advertising continued bravely on through it all.

IT'S A DUESEY: Duesenberg's ad approach is notable for its understatement and class. "Reproductions from actual photographs of Duesenberg Town Cabriolet," reads the copy, underscoring a photo of its sleek body lines and another of its rich interior appointments. Printed discreetly below the logo: "265 horsepower."

ROARING '20s: Flappers and rumble seats figure in Studebaker's 1929 ad, which notes that the car is "clothed in matchless beauty of line and color-though masked by manners urbane and distinguished."

WHY PAY MORE? "The greatest Buick ever built" is a well-remembered themeline. This ad states that people who can afford more expensive cars still opt to stick with Buick.

COMPARISON SHOPPING: This classic ad created by J. Stirling Getchell courageously used Walter P. Chrysler himself to invite consumers to check out the competition, confident they will return to the low-price Plymouth.

DRIVING RAIN: Essex Coach shows consumers in this 1923 ad that its closed motor car will protect them from the elements. Owners, it says, "Like it-the best test."

THOROUGHLY MODERN SENIOR: Dodge promises that "only the best taste-and the smartest note of modern fashion-govern the choice of its colors, its style-features, its attractive refinements," in this 1929 effort.

S18....1.8.96TALLY HO: Lincoln establishes that its buyers are "unmistakably" distinguished by ownership of this fine car. In this 1926 ad, the image of affluence is reinforced with the drawing of a foxhunt.

FOUR SPEED: Graham-Paige in 1928 outlines its "Four Speed Advantages," which enable it to readily climb hills and accelerate in traffic. The copy is signed by three members of the Graham family.

In this article: