IT'S A DUESEY: Duesenberg's ad approach is notable for its understatement and class. "Reproductions from actual photographs of Duesenberg Town Cabriolet," reads the copy, underscoring a photo of its sleek body lines and another of its rich interior appointments. Printed discreetly below the logo: "265 horsepower."
ROARING '20s: Flappers and rumble seats figure in Studebaker's 1929 ad, which notes that the car is "clothed in matchless beauty of line and color-though masked by manners urbane and distinguished."
WHY PAY MORE? "The greatest Buick ever built" is a well-remembered themeline. This ad states that people who can afford more expensive cars still opt to stick with Buick.
COMPARISON SHOPPING: This classic ad created by J. Stirling Getchell courageously used Walter P. Chrysler himself to invite consumers to check out the competition, confident they will return to the low-price Plymouth.
DRIVING RAIN: Essex Coach shows consumers in this 1923 ad that its closed motor car will protect them from the elements. Owners, it says, "Like it-the best test."
THOROUGHLY MODERN SENIOR: Dodge promises that "only the best taste-and the smartest note of modern fashion-govern the choice of its colors, its style-features, its attractive refinements," in this 1929 effort.
S18....1.8.96TALLY HO: Lincoln establishes that its buyers are "unmistakably" distinguished by ownership of this fine car. In this 1926 ad, the image of affluence is reinforced with the drawing of a foxhunt.
FOUR SPEED: Graham-Paige in 1928 outlines its "Four Speed Advantages," which enable it to readily climb hills and accelerate in traffic. The copy is signed by three members of the Graham family.