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11 WEB SITES SUPPORT BROADCAST EFFORTS

Published on .

According to Meg Walsh, managing director for Healthtech Digital Communications, there are 63 branded Web sites for prescription drugs.

Of these 63 sites, 27 are essentially an online version of a print ad or simple brochure and offer no interactivity or "community building" components.

Eleven of the 63 are in support of a broadcast ad campaign.

Ms. Walsh says 29 of the 63 have what she calls "modest content scope, limited

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