12 in Best Western review

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Best Western International has a dozen agencies in the review for its estimated $15 million to $18 million account: BBDO West and Mendelsohn/Zien Los Angeles; Citron Haligman Bedecarre, Goldberg Moser O'Neill and J. Walter Thompson USA, San Francisco; Cole & Weber, Seattle; Cossette Communication-Marketing, Vancouver; Deutsch, Kovel Kresser & Partners and Rubin Postaer & Associates, Santa Monica, Calif.; Ground Zero, Venice, Calif.; and Team One Advertising, El Segundo, Calif. Incumbent Rogge Effler & Partners, Los Angeles, isn't participating.

Copyright January 1997, Crain Communications Inc.

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