Where to find it: www.metlife.com
Campaign: One-year sponsorship of Microsoft's Sidewalk
Dates: October 1998-October 1999.
Package: Banner ads, enhanced directory listings, promotions.
Cost: Less than $1 million (ad buy), plus undisclosed costs for ad development, data analysis tools.
Goal: To connect consumers with local MetLife agents.
Partners: i33 Communications (media strategy); Agency.com (site development).
Click-through rate: Through Dec. 26, 0.31%.
Expected return on investment: At least 15%.
How ROI is measured: Leads and sales generated from finding a MetLife rep