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AT LEAST 15% ROI EXPECTED

Published on .

Marketer: Metropolitan Life Insurance Co.

Where to find it: www.metlife.com

Campaign: One-year sponsorship of Microsoft's Sidewalk

Dates: October 1998-October 1999.

Package: Banner ads, enhanced directory listings, promotions.

Cost: Less than $1 million (ad buy), plus undisclosed costs for ad development, data analysis tools.

Goal: To connect consumers with local MetLife agents.

Partners: i33 Communications (media strategy); Agency.com (site development).

Click-through rate: Through Dec. 26, 0.31%.

Expected return on investment: At least 15%.

How ROI is measured: Leads and sales generated from finding a MetLife rep

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