The articles headlined "Diversity in sales" also won best subject-related series in the category for magazines with revenue between $2 million and $7 million.
"It was a very imaginative and courageous piece, telling how few blacks, gays and women are in sales jobs," said Marshall Loeb, editor in chief of Columbia Journalism Review and chairman of the Neal judging committee.
There were originally 20 Neal Award winners but one of the honorees, Rental Equipment Register, sent its award back and disqualified itself after realizing its '96 revenue figures exceeded the category threshold.
"We canceled ourselves out," said Tim Novoselski, president of Register publisher Miramar Communications. "It was an innocent mistake, but we ended up in the wrong category. Of course, our guys are crestfallen, it was a tough experience. But there's not a question in my gut it was the right thing to do."
It's believed to be the first time a Neal Award winner voluntarily disqualified itself. No alternate winner will be named.
GARFIELD WINS FOR COLUMN
Crain Communications Inc., publisher of Advertising Age, won two awards. Bob Garfield's Ad Review was named best column in its classification. Sister publication Business Marketing won in its category for best how-to article, "Effective use of business Web sites."
Among individual titles, two magazines landed two awards each: Patient Care, from Thomson Corp. unit Medical Economics, landed one for best single article and best single issue in its category and Time Inc.'s Hippocrates won in its category for best single article and best column.
MATTERA WINS CRAIN AWARD
The 1997 Crain Award went to Mariann Dekker Mattera, editor of RN Magazine, honoring her for nearly 25 years in healthcare publishing, during which she has received 13 Neal Awards and six certificates of merit.
The award was established by a grant from the G.D. Crain Foundation and includes a check for $1,000.
The 1997 McAllister Editorial Fellowship Award went to Allan Halcrow, publisher