TV Spots of the Week | Media Player

'1984,' THE iPOD VERSION OF APPLE'S CLASSIC

And Other Current TV Commercials of Note

By Published on .

Macintosh
1984, the iPod Version
Client: Apple
Brand: Apple
Title: "1984, Anniversary"
Agency: TBWA/Chiat/Day
Re-released for the 20th anniversary of the Macintosh computer, Apple's '1984' spot has been altered to equip the female hammer thrower with an iPod. The original spot, a landmark in advertising history, aired only once during the 1984 Super Bowl but it changed that sporting event into the premiere advertising showcase it is today.

M&Ms in Black & White
Client: Mars Masterfoods USA
Brand: M&Ms
Title: "And You Were There"
Agency: BBDO, New York
As imagery for a TV commercial, this is really over the rainbow. But we're not sure we can say the same about the overall strategy of pulling one of America's most beloved and comforting icons -- colored M&Ms -- off the store shelves in favor of black & white replacements. Whether that attention-getting scheme ultimately proves to be effective -- or another Coke Classic marketing debacle -- remains to be seen.

Wreckage Whirlwind
Client: Fox Sports
Brand: Nascar coverage
Title: "Rear-ended"
Agency: Cliff Freeman & Partners, New York
In this wonderfully orchestrated whirlwind of mechanical mayhem, Nascar drivers caroom their vehicles through the smoke and wreckage of a collision-laced track as they express their concern for players of really 'dangerous' sports like baseball.

Round Pleasure
Client: Ambev (Brazil)
Brand: Skol Beer
Title: "Round Summer"
Agency: F/Nazca Saatchi & Saatchi, Sao Paulo
This beer commercial doesn't really work unless you understand that Brazilians use the word 'round' to mean a pleasurable experience. Skol has made hay with this popular bit of idiom by promoting itself as the beer that goes down round, or 'redondo,' as they say in Portugese.

Bathroom Angels
Client: Georgia Pacific
Brand: Angel Soft Toilet Tissue
Title: "Dad's Coming"
Agency: DDB, New York
Recruiting angels into its bathoom war against Cottenelle and Charmin, Angel Soft invokes heavenly authority to assure consumers that its two-layer product 'gets the job done.' Plus, it offers the answer to one of those great trivia questions no one ever asked: 'How many sheets of toilet paper will the average teenager use before he or she turns 18?' (Answer: 300,000.)

Chicken Heros
Client: Unilever Bestfoods
Brand: Ragu Old World Style Sauce
Title: "Chicken Heros"
Agency: J. Walter Thompson, New York
And who are these faint-hearted superheroes afraid to leap tall buildings in a single bound or hurl themselves off rooftops as they chase villans? The Ragu chicken heros of course. "Chicken Heros" is also one of the many recipes you can make with Ragu Old World Style.

Joy of a New Job
Client: Monster.com
Brand: Monster.com online classifieds
Title: "Today"
Agency: Deutsch
In an era of widespread unemployment, this spot asks if today could be the day you find a new job on Monster.com and celebrate by doing a headstand in your bathroom.

WEEK'S MOST REMEMBERED SPOT
Chowder Wars
Client: Campbell's Soup
Brand: New England Clam Chowder
Title: "Chowder"
Agency: BBDO Worldwide, New York

Wielding competing cans of clam chowder, Gordon Elliot confronts another unwary supermarket shopper with a taste-test challenge. Guess which brand wins, Campbell's or Progresso? This spot received the highest consumer recall score for the period of Dec. 22 to Jan. 4 in the bi-weekly Intermedia Advertising Group survey.

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