1995 YEAR IN REVIEW;HAPPY DAYS AGAIN AT WALT DISNEY CO.;EISNER EARNS HONOR FOR TURNAROUND; FIRST REPEAT RECIPIENT OF ANNUAL AD AGE AWARD

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Michael Eisner wanted to be a doctor when he was a kid and ended up becoming the most powerful man in Hollywood. For his 1995 success in reanimating Walt Disney Co., Mr. Eisner has been named Advertising Age's Marketer of the Year. He becomes the first repeat recipient of the award since it was inaugurated in 1971.

Also inside: our selections of the 10 People, Products and Events That Made News in 1995, and Bob Garfield's Ad Review Year in Review review.

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