1996 CALENDAR OF EVENTS

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JANUARY

12-15: ARMS Retail Promotion Show

Association of Incentive MarketingChicago

14-16: Second-annual Strategic Business Meeting

Interactive Services AssociationMiami

14-17: Midwinter Executive Conference

Food Marketing InstituteBoca Raton, Fla.

15-17: Annual Research Conference

Cable & Telecommunications: A Marketing Society

Scottsdale, Ariz.

18: POPAI board meeting

Point of Purchase Advertising InstituteDallas

18-19: ARF Readership Research Workshop

Advertising Research FoundationNew York

22-23: DMA sixth-annual Non-Profit Washington Conference

Direct Marketing AssociationWashington

22-25: 33rd-annual NATPE Program Conference & Exhibition

National Association of Television Program Executives

Las Vegas, Nev.

23-25: Basics of Promotion Marketing seminar

Promotion Marketing Association of AmericaChicago

24: Henry Johnson Fisher Awards dinner

Magazine Publishers of AmericaNew York

24-27: Executive Leadership Program for Advertising Agencies

American Association of Advertising Agencies

Santa Monica, Calif.

24-28: NNPA Mid-Winter Conference

National Newspaper Publishers' Association

Nassau, the Bahamas

25: Regional Operators Conference

Food Marketing InstitutePortland, Ore.

25-26: LIAN board meeting

Leading Independent Agency NetworkAtlanta

25-26: Creative Advertising and Promotion Strategy seminars

Association of National AdvertisersRye Brook, N.Y.

28: 1996-97 Executive Committee Planning Session

Incentive Manufacturers of AmericaDallas

29-Feb. 2: PPAI Trade Show

Promotional Products Association InternationalDallas

30-31: DMA Circulation Day 1996

Direct Marketing AssociationNew York

30-Feb. 2: Public Relations Conference and Account Service Directors Conference

Advertising & Marketing International NetworkDenver

31-Feb. 1: Starpower Conference

Promotion Marketing Association of America

Beverly Hills, Calif.

FEBRUARY

3-6: Winter Marketing Educators

American Marketing AssociationHilton Head, S.C.

6: DMA Information & Technology Council's 8th-annual Deliverability Symposium

Direct Marketing AssociationNew York

6-8: Basics of Promotion Marketing Seminar

Promotion Marketing Association of AmericaLos Angeles

7-10: Retail Advertising Conference

Retail Advertising & Marketing AssociationChicago

7-11: TAAN Management Conference

Transworld Advertising Agency NetworkLake Tahoe, Calif.

9: AIM board meeting and Probe Incentive Conference

Association of Incentive MarketingScottsdale, Ariz.

10-13: NADA Convention and Equipment Exposition

National Automobile Dealers AssociationLas Vegas, Nev.

11-13: MarkeTechnics

Food Marketing InstituteNew Orleans

11-14: Distribution Conference

Food Marketing InstituteCoronado, Calif.

12-19: International Toy Fair

Toy Manufacturers of AmericaNew York

17-20: MAAN Conference

Mutual Advertising Agency Network

Acapulco, Mexico

18-20: Customer Satisfaction & Quality Measurement Conference

American Marketing AssociationWashington

25-27: Advertising Management Conference

Association of National AdvertisersTucson, Ariz.

27: DMA third-annual Direct Hispanic Marketing Day

Direct Marketing AssociationNew York

27-29: New Media Expo

Softbank ComdexLos Angeles

28-March 1: Media Conference and Trade Show

American Association of Advertising Agencies

Orlando, Fla.

28-March 3: CTFA Annual Meeting

Cosmetic, Toiletries & Fragrance Association

Boca Raton, Fla.

29: African-American Contributions in Advertising celebration

American Advertising FederationChicago

MARCH

3-6: Cooperative Marketing and Sales Conference

Newspaper Association of AmericaHouston

3-8: Supermarket Operations Management Course

Food Marketing InstituteWest Lafayette, Ind.

3-8: Newspaper Operations SuperConference

Newspaper Association of AmericaMiami Beach, Fla.

5-6: Television Advertising Forum

Association of National AdvertisersNew York

7-8: National Conference

Promotion Marketing Association of America

New York

8: 13th-annual Reggie Awards Presentation

Promotion Marketing Association of America

New York

11-13: ARF Annual Conference

Advertising Research FoundationNew York

13-15: NIMA's Spring Meeting/Product Distribution Networking Day

National Infomercial Marketing Association International

Washington

13-16: ABC board meeting

Audit Bureau of CirculationsRancho Mirage, Calif.

14: Government Affairs Conference

American Advertising FederationWashington

14-16: POPAI's 1996 Annual P-O-P Industry Conference

Point of Purchase Advertising InstituteSan Diego

15: Magazine Credit Management Annual Conference

Magazine Publishers of AmericaTBA

17-19: DMA 31st Spring Conference & Exhibition

Direct Marketing AssociationLos Angeles

17-20: Ad/Marketing Executive Conference

Food Marketing InstituteCharleston, S.C.

17-20: Folio: Spring

Folio and Magazine Publishers of AmericaOrlando, Fla.

20: Gold Medal Award Dinner

International Radio & Television SocietyNew York

21: Black Press Week Luncheon

National Newspaper Publishers' AssociationWashington

24-26: Cable Advertising Conference

Cabletelevision Advertising BureauNew York

24-27: PMLA's Annual Meeting & Leadership Conference

Private Label Manufacturers AssociationTucson, Ariz.

24-28: Services Marketing Institute

American Marketing AssociationTempe, Ariz.

25-26: Creative Advertising, Managing Brands for Success and Media Strategy seminars

Association of National Advertisers

Rye Brook, N.Y.

26: Advertising Hall of Fame Luncheon

American Advertising FederationNew York

27-29: National Pay Per View Conference

Cable & Telecommunications: A Marketing Society

Orlando

27-29: CEO/CFO Conference

Advertising & Marketing International NetworkPhoenix

29: IMRA's executive committee and board meetings

Incentive Manufacturers of America

San Antonio, Texas

30-April 3: IMRA's 26th Annual Marketing Conference and New Industry Entrant seminar

Incentive Manufacturers of America

San Antonio, Texas

APRIL

2: IMRA annual meeting

Incentive Manufacturers of America

San Antonio, Texas

9-11: Basics of Promotion Marketing Seminar

Promotion Marketing Association of America

New York

11-13: International Collegiate Conference

American Marketing AssociationNew Orleans

13-15: POPAI Expo at the Store Fixturing Show

Point of Purchase Advertising InstituteChicago

14-16: Environmental Affairs Conference

Food Marketing InstituteSan Francisco

14-16: Meat Marketing Conference

Food Marketing InstitutePhoenix

14-17: TAB Annual Conference & Marketing Expo

Traffic Audit BureauTucson, Ariz.

14-17: 1996 Mutual Understanding Meeting (International)

Cosmetic, Toiletries & Fragrance AssociationWashington

14-19: Professional Management Course

Food Marketing InstituteHillsdale, Mich.

15-16: TVB Sales & Marketing Conference

Television Bureau of AdvertisingLas Vegas, Nev.

15-18: NAB '96 Annual Convention

National Association of BroadcastersLas Vegas, Nev.

19-21: Chapter Marketing Summit

American Marketing AssociationChicago

20-23: American Truck Dealers Convention and Equipment Exposition

National Automobile Dealers AssociationOrlando, Fla.

21-23: Pharmacy Conference

Food Marketing InstituteSan Diego

21-24: ARF/ESOMAR Worldwide Electronic and Broadcast Audience Research Symposium

Advertising Research FoundationSan Francisco

24: Edison Best New Product Awards dinner

American Marketing AssociationNew York

24: Conference on Technology and Operations

Private Label Manufacturers AssociationTampa, Fla.

24-26: Four A's Annual Meeting

American Association of Advertising Agencies

Indian Wells, Calif.

25-26: Interactive Marketing and Promotion Strategy meetings

Association of National AdvertisersRye Brook, N.Y.25-May 1: DMA Insurance & Financial Services Direct Marketing Seminar & Symposium

Direct Marketing AssociationChicago

28-May 1: NAA Annual Convention

Newspaper Association of AmericaNew York

29-May 1: NCTA Cable '96

National Cable Television AssociationLos Angeles

29-30: Integrated Marketing Communications and TV and Print Production meeting

Association of National AdvertisersRye Brook, N.Y.

MAY

5: AIM board meeting

Association of Incentive MarketingNew York

5-8: Electric Utility Customer Research

American Marketing AssociationCincinnati

5-8: Advertising Financial Management Conference

Association of National AdvertisersPalm Beach, Fla.

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5-9: Supermarket Industry Convention and Educational Exposition

Food Marketing InstituteChicago

6: AIM Incentive Seminar

Association of Incentive MarketingNew York

6: IMRA's Executive Committee and Board Meeting

Incentive Manufacturers of AmericaNew York

7-9: Premium Incentive Show

Association of Incentive MarketingNew York

Promotion Marketing Association of America

8: Foundation Awards Luncheon

International Radio & Television SocietyNew York

8-10: Business-to-Business Direct Marketing Conference

Direct Marketing AssociationWashington

8-11: 1996 Legal and Regulatory Conference

Cosmetic, Toiletries & Fragrance Association

Hilton Head, S.C.

9: POPAI Seminar

Point of Purchase Advertising InstituteNew York

13-15: DMA Government Affairs Conference

Direct Marketing AssociationWashington D.C.

14-16: Basics of Promotion Marketing Seminar

Promotion Marketing Association of AmericaOrlando, Fla.

19-22: Congress on Customer Satisfaction

American Marketing AssociationSan Diego

20-22: ARF Electronic Marketing Research Workshop

Advertising Research FoundationNew York

21-22: PLMA's World of Private Label International Trade Show

Private Label Manufacturers AssociationAmsterdam

Magazine Publishers of AmericaChicago

May/June: Co-Research Day with Chicago Media Research Club

Advertising Research FoundationChicago

JUNE

2-5: Media Directors Conference

Advertising & Marketing International Network.New Orleans

2-5: Classified Conference/Research Conference

Newspaper Association of AmericaSan Diego

3-4: Creative Advertising, Integrated Marketing Communications and Managing Brands for Success seminars

Association of National AdvertisersChicago

3-6: Comdex/Spring

Softbank ComdexChicago

5-6: Interactive Marketing, Media Strategy and Promotion Strategy seminars

Association of National AdvertisersChicago

5-9: American Advertising Conference

American Advertising FederationSan Diego

6: National Student Advertising Competition

American Advertising FederationSan Diego

8-11: BMA Annual Meeting and Conference

Business Marketing AssociationSt. Louis

8-11: Produce Conference

Food Marketing InstituteMonterey, Calif.

9-11: Business-to-Business Marketing Communications Conference

Association of National AdvertisersManalapan, Fla.

9-11: Legal Conference

Food Marketing InstituteSanta Fe, N.M.

9-11: MAAN Conference

Mutual Advertising Agency NetworkMilwaukee

9-12: Advanced Research Techniques Forum

American Marketing AssociationBeaver Creek, Colo.

11-12: Art & Technique of the American Television Commercial (annual)

Association of Independent Commercial Producers

New York

12-14: DMA 12th-annual Telephone Marketing Conference

Direct Marketing AssociationOrlando, Fla.

13-15: Symposium for Healthcare Marketing

American Marketing AssociationBoston

14-15: Connections '96 and NEXPO '96

Newspaper Association of AmericaLas Vegas, Nev.

16-18: NIMA's fourth-annual European Conference

National Infomercial Marketing Association International

Monaco

16-22: Magazine Publishing Program for Minority Professionals

Magazine Publishers of AmericaNew York

17-19: ARF Children's and Youth Research Workshop

ARF Qualitative Research Workshop

Advertising Research FoundationNew York

17-21: NNPA National Convention

National Newspaper Publishers' AssociationHouston

19-22: Promax Conference and Exhibition

Promax InternationalLos Angeles

23-26: Human Resource Exhibit Marketplace

Incentive Manufacturers of AmericaChicago

23-26: IMCA Annual Meeting and Conference

Insurance Marketing Communications Association

San Francisco

24-27: DMA Annual Catalog Conference & Exhibition

Direct Marketing AssociationNew York

25-27: Licensing '96

International Licensing Industry Merchandisers' AssociationNew York

26-27: Consumerama: Consumers and Brand Marketing

Private Label Manufacturers AssociationLos Angeles

JULY

14-17: National Marketing Conference

Cable & Telecommunications: A Marketing SocietyBoston

17-19: National Center for Database Marketing

Direct Marketing AssociationChicago

17-20: ABC board meeting

Audit Bureau of CirculationsAspen, Colo.

Interactive Services AssociationSan Diego

21-24: Marketing Conference

Newspaper Association of AmericaChicago

21-24: NIE Conference

Newspaper Association of AmericaChicago

21-26: School of Marketing Research

American Marketing AssociationSouth Bend, Ind.

24-25: ARF Interactive Media Research Summit II/ Annual ARF Media Research Workshop

Advertising Research FoundationNew York

30-Aug. 1: PPAI Trade Show

Promotional Products Association International

Las Vegas, Nev.

AUGUST

3-6: Summer Marketing Educators

American Marketing AssociationSan Diego

5-6: Creative Advertising and Integrated Marketing Communications seminars

Association of National AdvertisersRye Brook, N.Y.7-11: TAAN Management Conference

Transworld Advertising Agency Network

Lake Toxaway, N.C.

18-20: Seafood Merchandising Conference

Food Marketing InstituteSeattle

SEPTEMBER

7-10: Supermarket Foodservice Conference

Food Marketing InstituteSeattle

8-11: Energy & Technical Services Conference

Food Marketing InstituteOrlando, Fla.

12-13: Media Strategy and Promotion Strategy seminars

Association of National AdvertisersPhoenix18-19: Advertising Tracking and Campaign EvaluationWorkshop

Advertising Research FoundationNew York

19: Newsmaker luncheon

International Radio & Television SocietyNew York

19-20: Managing Brands for Success, and TV & Print Production seminars

Association of National AdvertisersRye Brook, N.Y

23-24: Creative Advertising and Interactive Marketing seminars

Association of National AdvertisersRye Brook, N.Y.

29-Oct. 2: Marketing Research Conference

American Marketing AssociationChicago

OCTOBER

5-8: 87th-annual ANA Meeting and Business Conference

Association of National AdvertisersAmelia Island, Fla.

5-11: Supermarket Operations Management Course

Food Marketing InstituteWest Lafayette, Ind.

6-8: General Merchandise/HBC Conference

Food Marketing InstituteCharlotte, N.C.

6-9: Consumer Affairs Conference

Food Marketing InstituteSan Francisco

6-11: Folio: Fall

Folio and Magazine Publishers of AmericaNew York

9-12: World Media Expo

National Association of BroadcastersLos Angeles

13: AIM board meeting

Association of Incentive MarketingChicago

13: IMRA Executive Committee and board meetings

Incentive Manufacturers of AmericaChicago

13-15: MAAN Conference

Mutual Advertising Agency NetworkSan Antonio, Texas

13-16: American Magazine Conference

Magazine Publishers of AmericaBermuda

13-16: Training & Development/Human Resources Joint Conference

Food Marketing InstituteNew Orleans

13-18: Professional Management Course

Food Marketing InstituteHillsdale, Mich.

14: AIM Incentive Seminar/Showcase

Association of Incentive MarketingChicago

14: IMRA membership meeting and forum

Incentive Manufacturers of AmericaChicago14-18: NIMA's seventh-annual meeting and Trade Expo

National Infomercial Marketing AssociationLas Vegas, Nev.

15-17: National Premium/Incentive Show

Association of Incentive MarketingChicago

Promotion Marketing Association of America

16-17: ARF Global Research Workshop

Advertising Research FoundationNew York

17-18: TVB Research '96

Television Bureau of AdvertisingNew York

27-29: Event Marketing Conference

Association of National AdvertisersAtlanta

27-30: DMA 79th-annual Conference & Exhibition

Direct Marketing AssociationNew Orleans

NOVEMBER

3-6: 1996 Scientific Conference and Annual Trade Show

Cosmetic, Toiletries & Fragrance AssociationAtlanta

3-6: Retail Store Development Conference

Food Marketing InstituteDallas

5-6: Integrated Marketing Communications, Interactive Marketing, Media Strategy seminars

Association of National AdvertisersRye Brook, N.Y.

7-8: Creative Advertising, Managing Brands for Success, Promotion Strategy seminars

Association of National Advertisers.Rye Brook, N.Y.

11-13: ARF Copy Research Workshop/Advertising Research Workshop

Advertising Research FoundationNew York

13: 1996 Regional Meeting

Cosmetic, Toiletries & Fragrance AssociaitonLos Angeles

13-16: 82nd Conference and Annual Meeting

Audit Bureau of CirculationsToronto

17-20: Agribusiness Marketing Research

American Marketing AssociationSan Antonio, Texas

17-20: PLMA's Private Label Trade Show

Private Label Manufacturers AssociationChicago

18-22: Comdex/Fall

Softbank ComdexLas Vegas, Nev.

20: Ad Council Annual Dinner

Advertising CouncilNew York

20-21: Promotion Law/Marketing Conference

Promotion Marketing Association of AmericaWashington

DECEMBER

2-4: ARF Media Research Technologies XV Workshop

Advertising Research FoundationNew York

11-13: National Center for Database Marketing

Direct Marketing AssociationOrlando, Fla.

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