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1997 brand emerges in China

Published on .

The Nantong City Tobacco Monopoly Bureau in mainland China has purchased the "1997" trade mark for $1.2 million, the most a local tobacco bureau has paid for a cigarette trademark in China. The brand 1997 is a name marking the year the British will hand over Hong Kong to China. It is made by the Huaiyin Cigarette Factory and will be marketed as a major brand. It will come in two varieties. A medium-priced variety will be packed in red while the one containing a higher grade of tobacco will be gold colored.

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