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19TH-CENTURY ABOLITIONIST PROMOTES ANTI-MICROSOFT OS

And Other Current TV Commercials of Note

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About Slavery
Client: IBM
Brand: Linux Prodigy
Title: "Frederick Douglass"
Agency: Ogilvy & Mather
Using the words of 19th-century abolitionist leader Frederick Douglass ("When a great truth once gets abroad in the world, no power on earth can imprison it or proscribe its limits or surpess it."), IBM's ad suggests that the open-source Linux operating system can break the business world's current enslavement to Microsoft.

Teaching Elephants to Dance
Client: Heineken
Brand: Heineken
Title: "Election"
Agency: Publicis, New York
Teaching elephants to dance is one of many election year pastimes that provides entertainment for serious Heineken beer drinkers.

Drink, Dance, Be Happy
Client: Smirnoff
Brand: Smirnoff Red
Title: "Protest"
Agency: J. Walter Thompson
As a computer dweeb gazes out his window at streets filled with a carnival of revelers, the text line says "Life is calling. Where are you?" A voice-over then tells him to drink responsibly. Subtle stuff.

Dead Dummies
Client: American Legacy Foundation
Brand: Truth
Title: "Replacement Smokers"
Agency: Crispin Porter & Bogusky and Arnold Worldwide
This chilling spot notes that "Tobacco companies sell a product that kills their customers. But without their customers, they go out of business. So every day they need to attract what one tobacco exec called replacement smokers." Cut to a young girl sitting on the front steps of a row house. "My dad died from emphysema from smoking six years ago. I haven't met his replacement yet," she says.

Movin' Out
Client: Visa
Brand: Visa Card/Movin' Out Show
Title: "Movin' Out"
Agency: BBDO, New York
Visa teams up in a promotion with "Movin' Out," the broadway musical based on Billy Joel's songs, as it sponsors the nationwide tour of the show that kicks off later this month.

Towing Champ
Client: Toyota
Brand: Tundra Pickup
Title: "Towing"
Agency: Saatchi & Saatchi, Los Angeles
Challenging the towing claims of its competitor, the Ford 150, the Toyota Tundra tows airplanes, trailers, large boats and a load of cantankerous steers in its continuing effort to muscle into the previously all-American market for pickup trucks.

Split Screen Seasons
Client: BMW North America
Brand: X3
Title: "Any"
Agency: Fallon, Minneapolis
This is an ordinary car commercial made memorable by a split screen effect that shows the same car moving through four different seasons simultaneously.

Gator Get Up
Client: PepsiCo
Brand: Gatorade
Title: "Get Up"
Agency: Element 79 Partners
Played out to a James Brown beat, with a lot of colorful Gatorade sprayed in all directions, this high-energy ode to tenacity in sports works up quite a thirst.

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