Brand: Linux Prodigy
Title: "Frederick Douglass"
Agency: Ogilvy & Mather
Using the words of 19th-century abolitionist leader Frederick Douglass ("When a great truth once gets abroad in the world, no power on earth can imprison it or proscribe its limits or surpess it."), IBM's ad suggests that the open-source Linux operating system can break the business world's current enslavement to Microsoft.
Teaching Elephants to Dance|
Agency: Publicis, New York
Teaching elephants to dance is one of many election year pastimes that provides entertainment for serious Heineken beer drinkers.
Drink, Dance, Be Happy|
Brand: Smirnoff Red
Agency: J. Walter Thompson
As a computer dweeb gazes out his window at streets filled with a carnival of revelers, the text line says "Life is calling. Where are you?" A voice-over then tells him to drink responsibly. Subtle stuff.
Client: American Legacy Foundation
Title: "Replacement Smokers"
Agency: Crispin Porter & Bogusky and Arnold Worldwide
This chilling spot notes that "Tobacco companies sell a product that kills their customers. But without their customers, they go out of business. So every day they need to attract what one tobacco exec called replacement smokers." Cut to a young girl sitting on the front steps of a row house. "My dad died from emphysema from smoking six years ago. I haven't met his replacement yet," she says.
Brand: Visa Card/Movin' Out Show
Title: "Movin' Out"
Agency: BBDO, New York
Visa teams up in a promotion with "Movin' Out," the broadway musical based on Billy Joel's songs, as it sponsors the nationwide tour of the show that kicks off later this month.
Brand: Tundra Pickup
Agency: Saatchi & Saatchi, Los Angeles
Challenging the towing claims of its competitor, the Ford 150, the Toyota Tundra tows airplanes, trailers, large boats and a load of cantankerous steers in its continuing effort to muscle into the previously all-American market for pickup trucks.
Split Screen Seasons|
Client: BMW North America
Agency: Fallon, Minneapolis
This is an ordinary car commercial made memorable by a split screen effect that shows the same car moving through four different seasons simultaneously.
Gator Get Up|
Title: "Get Up"
Agency: Element 79 Partners
Played out to a James Brown beat, with a lot of colorful Gatorade sprayed in all directions, this high-energy ode to tenacity in sports works up quite a thirst.