1ST QUARTER OF '94 BRINGS HEALTHY RESULTS FOR FCB

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CHICAGO-Foote, Cone & Belding Communications registered a solid first quarter with net income up 24.5% from a year ago, to $1.9 million, and revenue up 11.6% to $88.4 million.

Unlike Interpublic Group of Cos. and Omnicom Group, FCB's results were unaffected by a recent federally mandated accounting change, because FCB had already included pension and retirement benefit expenses in its profit and loss statements.

The agency will celebrate the results at its annual shareholders meeting here this week and hopes to continue the momentum. Revenue should be buoyed by recent wins including Colgate-Palmolive Co.'s Mennen Co. brands in the U.S., Latin America and Canada.

FCB's San Francisco office also landed Clorox Co.'s S.O.S scouring pads in the U.S.

After the disappointing loss of the $90 million Helene Curtis Industries account in December and executive reshuffling to boost the creative product of its Chicago office, FCB was due for some good news.

Last month, new Exec VP-Creative Director Geoff Thompson joined the Chicago office from San Francisco, replacing Eric Weber, who said he wanted to return to agency work on the East Coast.

Mr. Thompson brings to Chicago 15 years of experience with the hot San Francisco office, where he worked on the Levi Strauss & Co. business as well as Coors Brewing Co.'s Zima ClearMalt.

Early this month, Jim Tennant left his post as president of FCB Direct, to become chairman-CEO of Selfix, a housewares manufacturer. He was replaced by Jim Cerasani, former senior VP of FCB.

The agency's Philadelphia office was renamed FCB/Tierney this month as it merged with the Tierney Group, the city's largest privately held public relations agency.

Tierney Group President-CEO Brian Tierney was appointed CEO of the $113.4 million office.

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