Ad spending for the first quarter of 1998 reached $194.6 million, according to a report issued today by InterMedia Advertising Solutions, New York, a subsidiary of Competitive Media Reporting. Spending was up 92% over the first quarter of '97. Computers and software, a category that includes online services, composed nearly half of all Internet spending (49.7%) with $96.7 million. Growth in this area was slow, though, (75.7%) compared to other categories. Online ad spending rose in: medicines (409%), local services and amusements (224%), direct-response companies (251%) and automotive (129%).
Copyright October 1998, Crain Communications Inc.