1stUp.com airs rich-media Webmercials

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1stUp.com Corp. launched Webmercials, an advertising tool designed to enable advertisers to reach the more than 3 million consumers using 1stUp.com-powered Internet access through 70 partner-branded offerings, including AltaVista, Lycos and Excite@Home. The 1stUp.com Webmercial is a TV-quality, rich media spot for Flash that combines both audio and video and is shown while the user waits for the computer to dial and access the Internet.

Copyright April 2000, Crain Communications Inc.

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