$20 mil L.L. Bean review down to 3 shops

Published on .

L.L. Bean has chosen Mullen, Wenham, Mass.; Richards Group, Dallas; and Carmichael Lynch, Minneapolis, as finalists for its $20 million account. A decision is expected in mid-June. Incumbent Bronner Slosberg Humphrey, Boston, did not participate. Pile & Co., Boston, handles.

Copyright May 1998, Crain Communications Inc.

In this article:
Most Popular