2002 Agency Reviews

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THE SUFFERING EASES. While some shops continued to get battered in 2002, the majority of agencies came out of the year healthier than they started. Several shops, including Interpublic Group of Cos.' Deutsch, Omnicom Group's Goodby, Silverstein & Partners and Crispin Porter & Bogusky, in which Maxxcom owns a 49% stake, recorded impressive new-business wins, and produced breakthrough creative.

All these things factored into Advertising Age's Agency of the Year rankings. Using a 0 to 4 star rating, Ad Age editors weighed an agency's creative track record and business performance. Other criteria included management strength, financial performance and strategic thinking.

Agency Ratings (0 to 4 stars)

4 stars

Deutsch

Crispin Porter & Bogusky

Goodby, Silverstein

3 stars

Bartle Bogle Hegarty

Leo Burnett USA

Campbell-Ewald

DDB Worldwide

Grey Worldwide

Ogilvy & Mather

Wieden & Kennedy

2.5 stars

ARNOLD WORLDWIDE

BBDO WORLDWIDE

DONER

Fallon Worldwide

PUBLICIS

Richards Group

Saatchi & SaatchI

TBWA/CHIAT/DAY

J. Walter Thompson USA

2 stars

Euro RSCG MVBMS Partners

FCB Worldwide

Hill, Holliday, Connors

McCann-Erickson

1.5 stars

Campbell Mithun

Y&R Advertising

1 star

Lowe

0 stars

Bates USA

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