|The Profile Edition of the Leading National Advertisers Report.
A portion of this research appears in the June 23, 2003, print edition. But a much more detailed digital version can be found and downloaded here.
The attached .pdf file is 78 pages long and contains detailed profiles of each marketer. This includes sales; earnings and other financial data; executives by name and title; divisions; brands; locations; advertising agencies; media buyers and more for each marketer.
Note: If the .pdf file does not begin to download but rather opens in your browser, right-click (click and hold on a Mac) on the link and chose "download link to disk" and then open the file from within Acrobat Reader.
If you don't have a copy of the Adobe Acrobat Reader software needed to view a .pdf file, you can quickly download a free PC or Macintosh version from the Adobe download page.
Different from the full profile report are these one-page, individual Leading National Advertiser data charts in our DataCenter.
Individual Online Charts:
> 100 Leading National Advertisers, 2003 Chart
> Domestic Advertising Spending Totals
> Domestic Ad Spending by Category
> 100 Leaders by Sales Per Ad Dollar
> Top Advertisers in 12 Media
Market Share Tables
> Top Auto Companies
> Top 10 Near-Luxury Car Models
> Top 10 Luxury Car Models
> Top Retailers
> Market Share Shuffle at Food Chains
> Top 10 Movie Studios
> Top 10 Insurance Advertisers
> Top 10 Tooth Whiteners
> Top 10 Toothpaste and Whitener Makers
> Top 10 Razors
> Top 5 Razor Marketers
> Top 10 Ready-To-Serve Soups
> Top 10 Bottled Water Brands