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20th Century Fox sets up Euro marketing team

Published on .

LONDON--Film distributor Twentieth Century Fox Entertainment has named MaryDaily as its vice president-marketing, Europe and set up a new dedicatedEuropean marketing team to operate from the regional headquarters in London.Its aim is to maximize marketing activities across its 23 European markets.

Daily, who joined the company four years ago, was promoted from executivedirector-Europe, a post she took up in 1995. Her new team of four will handleday to day activities of the six subsidiaries in Europe and of the licenseeterritories, as well as develop and coordinate publicity and events acrossEurope and provide additional weight to pan-European and local promotions inall the markets.

Copyright December 1996, Crain Communications Inc.

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