24/7 acquires Sift

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24/7 Media, New York, has acquired Sift Inc., a Sunnyvale, Calif.-based e-mail direct-marketing services company, in a $22 million stock-for-stock transaction. Advertisers now can use the combined resources of 24/7 Media and Sift to develop integrated customer acquisition programs that include both database-targeted e-mails and banners.

Copyright March 1999, Crain Communications Inc.

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