24/7 Europe tests Denmark's first WAP ad campaign

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24/7 Europe, the European arm of ad network 24/7 Media in New York, is running its first wireless application protocol campaign in Denmark, for online clothes e-tailer dressmart.com on WAP directory service Krak. The two-week WAP campaign is part of an international trial of 24/7 Europe's WAP ad serving network. WAP-formatted Web pages are designed to be read on wireless phones and other devices that accept the format.

Copyright March 2000, Crain Communications Inc.

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