24/7 forms direct marketing service

Published on .

Most Popular
Ad network 24/7, New York, has formed 24/7 Direct, a direct-marketing service that will provide transactional marketing services such as user registration, account application, online sales and other functions. 24/7 will use historical campaign results and daily results from campaigns to help advertisers measure return on investment for Internet advertising.

Copyright April 1999, Crain Communications Inc.

In this article: