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24/7 forms direct marketing service

Published on .

Ad network 24/7, New York, has formed 24/7 Direct, a direct-marketing service that will provide transactional marketing services such as user registration, account application, online sales and other functions. 24/7 will use historical campaign results and daily results from campaigns to help advertisers measure return on investment for Internet advertising.

Copyright April 1999, Crain Communications Inc.

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