24/7 KICKS OFF VIRAL MARKETING CAMPAIGN FOR NFL TEAM

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(Aug. 29, 2001) -- Marketing firm 24/7 Media, New York, has kicked off a viral marketing campaign for the Seattle Seahawks of the National Football League.

The campaign, created by the company's iPromotions division, offers users a 10% discount on team merchandise and a chance to win autographed products if they sign up to receive the "Hawk Mail" e-mail newsletter.

The campaign, which promotes the 2001 season, will run through 2002. During the first week, it increased the Seahawks' e-mail database by 7%. -- Adrienne Mand

Copyright August 2001, Crain Communications Inc.

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