The campaign, created by the company's iPromotions division, offers users a 10% discount on team merchandise and a chance to win autographed products if they sign up to receive the "Hawk Mail" e-mail newsletter.
The campaign, which promotes the 2001 season, will run through 2002. During the first week, it increased the Seahawks' e-mail database by 7%. -- Adrienne Mand
Copyright August 2001, Crain Communications Inc.